Supermarket Singles

ok...so i know i said that i was going on vacation and that i might not post...but i read this article in this morning's Providence Journal and I couldn't help it.

For singles, the aisles of a supermarket have a certain romance to them, with possibility seemingly around every corner display of baked beans.

And for a “how we met” story, little can top chatting over a shared love of kumquats, or bumping heads reaching for a bag of kitty litter.

So the local organic foods market in Providence decided to take fate into their own hands and host a "singles night." 75 people showed up, each was given a nametag with a food item on it. Their task? Find their match. Chips and Salsa, Hot Chocolate and Marshmallows, Milk and Cookies. A-dorable. So. Cheesy. So Fun!

Maybe this just appeals to the silly romantic in me...but I read the article beginning to end...and I couldn't help but grin the whole time. The only thing that would have made the article more fun to read is if it sported the headline "Piggly in search of Wiggly." Yes...cookie found milk and hot chocolate found marshmallow (although there's no indication that "found" in this context means anything more than, quite literally, discovering the other person), but chips unfortunately did not find her salsa...it was a tale for the ages. sometimes you win, sometimes you lose, and sometimes, you end up buying a pint of Haagen Daaz and vowing to try it next time. Which, in this case, for you single Rhode Islanders is in October at the Whole Foods in University Heights.

As a marketer by day, I always appreciate ideas like this...You've got a supermarket...everyone in history has had a supermarket crush...why not make the fantasy a reality? And why stop at supermarkets? How about bookstores? Coffee shops? Sporting Supply Stores? Hardware Stores! Lord knows there are enough singletons out there who would be grateful for being able to forgo the bar scene. After all, no great love story ever began..."We met at a bar."